The philosophy that a business should be accountable to its customers and its community for its impact is at the core of what we do. That’s why we’re incredibly proud to announce that we are now a B Corp-certified company, joining a global movement of businesses using their operations as a force for good — alongside other well-known New Zealand companies, including Kathmandu, Allbirds, and Kiwibank.
This certification cuts through the noise. It's the clear, independent signal that you’re choosing a company that meets high standards of social and environmental impact while guaranteeing our customers a highly responsible and ethical purchase and ownership experience.
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Wilderness is now a certified B Corporation. This is a rigorous, independent verification that our entire business — from our team to our environmental impact — is working to be a force for good. For you, it’s a clear guarantee that your adventure is backed by a company that’s verifiably committed to its community and protecting Aotearoa.
What does it mean to be B Corp certified?
Becoming a B Corp means meeting some of the highest standards of social, environmental, and governance performance in the world. The certification process is led by B Lab, a global non-profit that independently evaluates how a company impacts its employees, community, customers, and the planet.
To earn certification, a business must not only demonstrate responsible practices today but also legally embed its commitment to people and the environment into its company constitution. This ensures that decisions are made with the well-being of all stakeholders in mind, not just shareholders.
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B Lab — the global non-profit network that oversees the B-Corp certification |
Our journey to certification
Our company has always been guided by our value of making our planet a better place. We chose to become a B Corp because it provides a clear framework to measure our impact, pushes us to keep improving, and holds us accountable to that promise.
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John Managh — Wilderness Founder |
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One of the most challenging parts of the B Impact Assessment was that it really pushed us to go beyond the surface. It made us take a deeper look at many areas of our business and challenge ourselves in ways we hadn’t before. There were moments when we thought certain things were too difficult or only achievable for much larger organisations, but the process encouraged us to find ways to make them work. As a result, we were able to implement systems and initiatives that we previously didn’t think were possible for a company of our size. Marcel Peifer — Head of Digital and Sustainability |
It’s a tough certification to get. The median score for ordinary businesses is 50, and we needed a verified score of over 80 to pass. In the end, we passed with a score of 82.6 points. But it's not a 'one-and-done' deal. We have to go through the whole process again every three years and prove each time that we’re continually improving.
How B Corp helps us create a better experience
We built our company on the idea that a business that does good also delivers a better experience. Our B Corp certification is proof that our positive impact is real, having been verified across our entire business in five key areas. Here’s how that commitment translates into a better experience for you:
1. Governance: A purchase built on trust
This pillar is all about accountability. Our B Corp certification is a legally binding commitment to consider the impact of our decisions on all stakeholders, from our team and customers to our suppliers, community, and the environment. For you, this means real confidence in your purchase. Our values are embedded in the very structure of our company, ensuring we operate with integrity.
2. Workers: An experience powered by a supported team
In our experience, a happy and supported team provides exceptional service. Our B Corp certification recognises our commitment to helping our team thrive. This includes providing free private health insurance and confidential support through our employee assistance programme.
We also support our team's families with extended secondary caregiver leave, and we've built an inclusive culture as proud members of Pride Pledge. It’s simple: when you buy a motorhome from us, you’re being looked after by people who are also looked after.
3. Community: An investment that gives back
Your purchase with us creates positive ripples throughout New Zealand. We are dedicated to partnering with ethical, like-minded organisations, from social enterprises like Will & Able, which creates jobs for New Zealanders with disabilities, to vital local groups like the Monte Cecilia Housing Trust, providing housing for families in our neighbourhood. We also proudly support the national work of Trees That Count to help restore Aotearoa's native forests.
4. Environment: Enabling responsible ownership
We are acutely aware of our responsibility to protect the pristine landscapes our motorhomes allow you to explore. We actively work to reduce our footprint across our entire operation. This includes transitioning our operational fleet to electric models, offsetting our emissions through Forever Forests, and supporting wildlife restoration efforts through partners such as the Predator Free Hauraki Coromandel Community Trust (PFHCCT).
Our commitment to a circular economy is a central component of our environmental policy. We maintain our motorhomes to the highest standards and refurbish them so they can be enjoyed for longer by new owners. This is combined with our "repair-first" policy for parts, which includes our in-house bumper repair program and our partnership with Tyrewise to ensure that all tyres are repurposed. All of these initiatives significantly reduce landfill waste.
5. Customers: Your adventure, our promise
This pillar is all about the value and confidence you get when you buy from us. We exclusively import high-quality German motorhomes that are built to last and come with extensive manufacturer and water-tightness guarantees. If you're considering one of our premium pre-owned motorhomes, our "repair-first" commitment means you're getting a vehicle that has been meticulously maintained.
We're also committed to providing peace of mind. Our robust warranty program, which covers both our new and pre-owned vehicles, was a contributing factor in our B Corp assessment. We back this up by keeping an extensive range of parts on hand, just in case, so we can get you back on the road faster. All of this, combined with our promise for honest, transparent service, is our commitment to you for the road ahead.
The journey continues
We view our B Corp certification as a first step on our ongoing journey — and our commitment to improvement is already underway.
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We absolutely see this as the first major milestone on a continuous journey, a formal promise that we will keep pushing ourselves to innovate and improve. It deepens our responsibility and makes us even more excited to keep innovating across the whole business. This now includes everything from pioneering new ways to support our team to our long-term goals in decarbonisation and protecting Aotearoa. We're truly motivated to be a catalyst for change within our industry. John Managh |
Our next goal is to work even more closely with our suppliers, taking a closer look at our entire supply chain. This is where a significant portion of our future impact lies, from further decarbonization to finding new ways to support our team.
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There is still so much more we can do, and that’s what makes this journey so exciting. One of the most rewarding things we’re already seeing is that some of our suppliers have started reaching out to ask questions and explore their own sustainability pathways. Knowing that our progress can help inspire others is incredibly motivating, showing that any business, of any size, can make a real, positive difference.
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Choosing Wilderness means you're not just buying a motorhome. You are partnering with a company that has been independently verified and is committed to being part of a better future.
Ready to start your responsible ownership journey?
Browse our range of high-quality motorhomes or get in touch with our team today.
